Last updated: August 2026

This Privacy Policy explains how Optimus Labs collects, uses, and protects your personal information when you use this website, place an order, or apply to or participate in our Affiliate Programme.

1. Information We Collect

When you place an order or create an account, we may collect:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number (if provided)
  • Order history
  • Account login credentials

Payment information is processed securely through our payment provider. We do not store full card details on our servers.

We may also collect limited technical information such as IP address, device type, and browser information for security and website functionality purposes.

If you apply to or participate in our Affiliate Programme, we collect your name, account and payment email addresses, username, website or main-channel URL, promotion method, application status, acceptance of the Programme Terms and research-use acknowledgement, affiliate identifier, referral and commission records, and payout details. Passwords are stored in hashed form and are not readable by us.

When a visitor follows an affiliate link and accepts marketing cookies, we may record the affiliate ID, a visit ID, campaign or referrer and landing-page information, IP address, and date and time. Affiliates do not receive the visitor's name, contact details, or order details.

2. How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Create and manage customer and affiliate accounts
  • Review Affiliate Programme applications
  • Attribute qualifying orders and calculate, reconcile, pay, or reverse affiliate commissions
  • Communicate application decisions, programme changes, and payout information
  • Provide order confirmations and tracking updates
  • Respond to enquiries
  • Enforce the Programme Terms and prevent fraud, abuse, and self-referral
  • Comply with legal and regulatory obligations

We do not sell, rent, or trade your personal information to third parties.

3. Lawful Bases

Depending on the processing, we rely on:

  • Steps taken before entering a contract and performance of a contract for applications, orders, accounts, payouts, and routine programme administration
  • Legal obligations for applicable tax, accounting, and regulatory records
  • Our legitimate interests in proportionate application vetting, account security, fraud and abuse prevention, and enforcement of our terms
  • Your consent for non-essential cookies, including AffiliateWP referral-cookie storage and the associated affiliate-link visit tracking

You can withdraw cookie consent at any time through the website's cookie preferences control.

4. Sharing Your Information

We may share necessary information with:

  • Payment providers to complete transactions and affiliate payouts
  • Royal Mail or other delivery providers to fulfil shipping
  • Hosting, IT, and other technical service providers supporting website functionality
  • Professional advisers
  • HMRC, regulators, law enforcement, or other authorities where disclosure is legally required

Information is only shared where necessary to provide our services, administer the Affiliate Programme, protect our legitimate interests, or comply with the law. Affiliates do not receive a customer's identity, contact details, or order details.

5. Data Retention

We retain order and account information for as long as necessary to maintain account functionality, comply with tax, accounting, and legal requirements, and resolve disputes where applicable.

For the Affiliate Programme:

  • Declined or withdrawn applications are retained for 12 months after the decision or withdrawal
  • Active account and Programme Terms records are retained for the relationship and for up to six years afterwards where needed for claims or compliance
  • Commission, referral, payout, and accounting records are retained for six years from the end of the financial year to which they relate
  • Standalone consented affiliate-visit records are retained for 12 months unless linked to a referral, dispute, or required legal record
  • AffiliateWP referral cookies expire after 30 days or are deleted earlier when the relevant consent is withdrawn

You may request deletion of your account, subject to any legal retention obligations.

6. Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate information
  • Request deletion of your data where legally permissible
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent where processing relies on consent

Requests can be made using the contact details provided on this website. You also have the right to complain to the UK Information Commissioner's Office.

7. Cookies

This website uses essential cookies to enable core functionality such as:

  • Shopping cart operation
  • Secure checkout
  • Customer account login
  • Website security

Essential cookies are required for the website to function properly. We use non-essential analytics and marketing cookies only where the applicable consent has been obtained. You can accept, decline, or later change these choices through the website's cookie preferences control. See our Cookie Policy for the current services, cookies, purposes, and retention periods.

Affiliate link tracking is optional. If you decline marketing cookies, we will not place AffiliateWP referral cookies or record the affiliate-link visit. If you choose to use an affiliate's coupon code at checkout, the code may still identify that affiliate.

8. Security

We implement reasonable technical and organisational measures to protect your personal data. However, no method of transmission over the internet can be guaranteed as completely secure.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Updated versions will be published on this page.